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Tag Archives: Nonprofit Interview

Career Counseling Organization Ready for tip-off in Baltimore

Posted on January 31, 2017 by Jen Marcuson

Maryland New Directions (MND) was introduced to Brackets For Good last year when they received a postcard inviting them to check out the website. It didn’t take them long to realize the value the forthcoming tournament could bring, and they registered to be among the first competitors in the 2017 Baltimore tournament. 

Offering no-cost career counseling and job skills training, MND has been serving low-income Baltimore residents for 43 years. They offer a range of training services such as career assessments, mock interviews, one-on-one coaching, and job placement assistance. Being well-versed in professional skills development, it is no surprise that the team at MND has already huddled up and developed a full tournament strategy!

Development Manager Barbara Reed says that the team is busy “getting in game mode” for the upcoming competition. They have already warmed up by creating “Team MND” marketing materials, have drafted local businesses to support their tournament run, and are developing video clips. Most of their tournament playbook is top-secret, but Barbara revealed that they will roll out a “Jump Shot for Jobs” promotion. Everyone from volunteers to board members are being put through the paces in order to be able to spread the word, plan special events, and connect with their supporters.

Barbara reports that they have put the BFG website and locker room tools to good use in creating their game-plan. They have viewed the training materials, taken advantage of the available logos and graphics, and integrated the sample social media posts into their planned messaging. Barbara says that the provided writing samples help them to more clearly articulate what BFG is all about in a consistent manner. Ensuring that everyone is getting the same clear and concise message about BFG will help most effectively encourage their supporters to participate, both locally and across the nation.

MND changes lives through employment. Since 1973, they have worked with nearly 140,000 individuals. As they enter 2017, they do so with hopes to grow their newest Youth Opportunity work initiative, focused on unemployed inner city residents, aged 18-24. If MND was to secure the Baltimore Championship title, the funds would be used to support targeted efforts specifically for that demographic. No matter how far they advance, Barbara says that MND is looking forward to new donors, community support, and a great deal of fun. With only 24 days to go until tip-off, the MND team is in great shape and ready to score early and often!

 

Posted in Brackets For Good | Tagged 2017, Baltimore, Nonprofit, Nonprofit Interview


Tournament Competitors; Now Community Collaborators

Posted on November 14, 2016 by Jen Marcuson

logo-brackets-for-good-2016-twin-cities-1The final round of the 2016 BFG Twin Cities tournament came down to Spare Key and The Minnesota Law Enforcement Memorial Association (LEMA). Spare Key is an organization that provides assistance to families in crisis with critically ill or seriously injured children. LEMA supports families of fallen law enforcement officers when they have lost their lives in the line of duty. Despite similar missions to assist Minnesota families in need, the two organizations had only a limited knowledge of each other’s work before they found themselves head-to-head, battling it out to become the first Twin Cities champion.

In what was the highest-scoring final round of all the 2016 city tournaments, Spare Key edged out LEMA to win, but their match-up didn’t end there. After the tournament, LEMA President Jeff Beahen reached out to Spare Key. In the spirit of shared excitement for the successes both organizations experienced, a dialogue formed about how they could leverage the momentum of the tournament and create a partnership.

spare-key-logoSpare Key Executive Director, Erich Mische, noted that many people on their Board of Directors had been involved in government and public policy and had the privilege of working with the men and women of law enforcement throughout their careers. Because of that body of knowledge, they were pleased to learn of the profound work that LEMA does on behalf of those who are committed to protecting and serving communities throughout Minnesota.

lema_logoJeff said on behalf of LEMA that while they didn’t know Spare Key before the tournament, the more they learned, the more interest they had in their organization. He noted, “toward the end, we mentioned that if we had to lose, at least it would be to Spare Key, as we admired their mission and their passion for those they served.”

The outcome of the conversations between the two organizations was the creation of a program to provide housing grants to Minnesota Law Enforcement families with critically ill or seriously injured children in the hospital. Spare Key designated their $10,000 prize from winning the tournament toward this program and LEMA donated an additional $5,000 to Spare Key to be used for the initiative.

Erich said, “we believe it has made many families who might not otherwise know of Spare Key aware of our program and services. Equally important, those families have shared information about our program to others which we believe will ultimately result in Spare Key being an important resource to law enforcement families who have sick and injured children in the hospital.” He added, “one of our strategic goals and objectives for 2017 is to increasingly highlight the relationship with LEMA and more proactively promote our program to law enforcement families throughout Minnesota.”

Jeff stated that the new relationship, “truly opened our eyes to the value of working with other non-profits toward common goals. We have a whole new approach to our marketing and branding after Brackets for Good, and we are so extremely grateful for this experience.” The feeling is mutual for Erich, who said, “we are privileged to have come to know the individuals leading LEMA, and the families they serve”.

Congratulations to both Spare Key and LEMA for this incredible endeavor. Friendly competition is an incredibly powerful force for GOOD. We look forward to seeing what these two champion organizations can do together in their community.

It’s Competitive Giving. Everybody Wins.

Posted in Nonprofit Story, Twin Cities | Tagged 2016, champion, Nonprofit Interview, Twin Cities


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